Brooke Hagel x Woops! Macaron Collaboration

Today I am launching my first collaboration of illustrated macarons with Woops! and I couldn't be more excited about it. This limited edition collection was created especially for Mother's Day with nurturing, spirited moms in mind. We toyed with the idea of using my traditional fashion illustrations, accessories and even florals, but in the end my iconic bunhead silhouettes won out and I'm so pleased we went with them! I think they're the perfect personality-filled people to send to moms, aunts, grandmas or a  friend to just say "I'm thinking of you." I'm so excited to take my bunheads on this sweet collaborative journey with Woops! by transforming my fashion figures into mothering figures. I was thinking about the women in our lives who are nurturing, loving and spirited, celebrating the women who have raised, supported, encouraged and loved us through it all. This collection is for each person to thank the special woman in their life. If you look closely at the figures you will you find a pregnant figure, a figure holding a baby, a figure with a child, and of course the free spirited strong women that we all admire. 

I created three different macaron designs with my bunheads as well as three different box sleeves for you to choose from so theres something to fit everyone. One box is an all over pattern solely of bunheads dancing, prancing and stretching about (see below), another box is solid faint pink and has the bunheads gathered in a frame around my handwritten note saying “Mom, good job. I turned out perfect.” and the third box is also a petal pink with wider open pattern of the bunheads and a quote in the center typed “Aways together, never apart, Maybe in distance but, never in heart.” Which I thought was a beautiful sentiment for all those who can't be with their loved ones, especially at this time, and after this difficult year. All the boxes have my artist statement on the bottom as well as mine and Woops! logos.

In addition to designing the macarons and the boxes, I also curated the boxes with my favorite flavors. You know I have quite the sweet tooth so I took this job very seriously taste testing all the flavors to find the very best for my favorites box! You can order my assorted curated favorites in a box of 9 or 18. To have them arrive by Mother's Day order's need to be placed no later than May 4th, and all orders ship free! I can't wait for you and your loved ones to try them! 

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