If you follow any of my social media you may have noticed over the past few months I've been working quite a bit with
Burberry. I wanted to share one particular event we collaborated together on here on Fabulous Doodles. A few weeks ago I live-sketched semi-custom fashion illustrations at a private party for Burberry down in Washington DC. The party was the culmination of their annual general managers conference, where Burberry employees from across both North and South America gathered. Since Burberry has such a rich history and brand identity I suggested doing something a little different for this live-sketching event. Instead of full custom illustrations of each Burberry employee in the party outfits they were wearing as I normally do, I pre-draw fashion illustration bodies of Burberry beauties and beau's in the classic Burberry trench coat. They loved the idea and its exactly what I did!
I pre-drew a man and woman, both headless, and we pre-printed the illustration bodies on paper ready for their customized heads. Since all the party guests were proud Burberry employees and it was the culmination party of their conference, they were all ecstatic to have themselves drawn in a traditional Burberry trench! I have to say it was some of the warmest responses I've had at a private party in a while. Hugs, kisses, and tons of insta-love followed each semi-custom illustration!
I've only done this pre-printed body concept once before, for Viktor & Rolf where I illustrated four different couture looks from their collection and customized party guests heads atop them. Since I can spend time perfecting the illustration before hand, and not under the time crunch of party sketching it has such a nice outcome. And as I said, the guests and clients love it!
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