Ten years ago today I hit publish on my very first blog post here on Fabulous Doodles! I had no idea back in 2009 the doors that this blog would open for me and the fashion illustration career I would build with this blog at its roots. I realize I sound corny and sentimental here but I can't help it. I'm actually getting choked up sitting here thinking about where I was when I started and where I am now, both physically and in my career. I started Fabulous Doodles because I was working as designer in corporate America and I published the first post sitting at that very corporate desk at lunch. Although it was a creative job and related to my field of interest it was corporate America. I hated the people I was working under, the 9-to-5 lifestyle, the corporate environment, and I really missed illustrating so I began to draw again. At the encouragement of friends I started blogging to share my sketches as well as feature designer sketches and work I found inspiring. I thought it could be a good creative outlet.
Jump ahead ten years and now instead of sitting at a corporate desk "doodling" I've built a fashion illustration portfolio and website (BrookeHagel.com) with a dream list of luxury clients in the fashion industry I've illustrated for including Burberry, Chanel, Dior, Ferragamo and Vogue. I used to have "illustrate a book" on my bucket list and over the past ten years, due to this blog, I now have more than twenty books under my belt. Its surreal to me looking at that "shop books" page of my site! And to top it off I'm writing this post from my new home office/studio in an apartment I love.
It wasn't always easy. It's not like the blog was a huge success from the start and I just up and quit my 9-to-5. (As you probably guessed if you took a look at that first post!) In actuality I lost my job in the recession. Promptly freaked out, didn't know how I was going to pay the rent. I took odd jobs, babysat, did what came my way but I kept blogging and the fashion illustration opportunities kept coming. Until eventually I no longer needed the odd jobs. It turned out that my corporate 9-to-5 was my last full-time job working for someone else and I've been working for myself ever since. The first few years it was rough and even the middle years I wasn't always comfortable with the freelance life of quiet-slow summers where not much or no work came in and insane holiday months but I've learned how to ride the freelance wave sort of speak and I'm okay with it now. I've learned to save, to budget and to manage my time and fluctuating income.
Theres a lot more to learn and a lot more I want to accomplish, more clients I'd like to work with and continue to work with, more products I'd like to see my work on, and more industries I'd like to have the opportunities to collaborate with. I'd also love to see my social media reach grow, become "verified" on Instagram, a featured grammer, and hit six figure digit follower counts but thats an ongoing struggle. Some people lucked out and blew up at the beginning, were featured early on, or just really know how to play that game. For me it's a struggle but I'm trying. Opening up and sharing is hard. Its hard to put yourself out there to strangers and share photos of yourself (like I am here) and videos. To be vulnerable, and authentic and not curate and perfect every post before sharing it. I know thats what people relate to and connect with but its hard for me. Its something I need to work on. Anyway, I digress. Today's a celebration. Ten years of Fabulous Doodles! Ten years of building my business and working for myself! I have a bottle of Perrier-Jouet champagne I've been saving from working on a project with and I think its time I popped that bottle, poured myself a glass and celebrated. And if you know me, there might just be a piece of cake with it! Cheers to you, my Fabulous Doodles readers!
Ferragamo Fashion Illustration Invitations
Custom fashion event invitations have always been a part of my business but over the past year and a half or so Salvatore Ferragamo has become one of my best clients and for them I've drawn many. Rarely does a major holiday pass where I'm not hired to sketch for Ferragamo and with that often comes illustrating a new custom event invitation. Since we've done quite a few now I thought it would be nice to take a look back and feature some of my favorites here on Fabulous Doodles. Each illustration is inspired by a look from the current seasons runway collection that the corporate team sends along. Occasionally the look is shown on a model but sometimes it is sent to me as isolated pieces photographed individually. I then interpret the pieces into a stylized sketch and photograph the sketch on my desktop for the Ferragamo design team to use on the invite layout for an designer studio vibe.
Its been great to have these sketches and invitations both to share on social media with my followers to let people know of the upcoming events, as well as to have the sketches to serve as examples beside me framed at the events as a sample of what it is I am there doing. I always have framed samples at my live-sketching events but this way it is 100% on-brand and representing the most recent Ferragamo collection.
I hope you've enjoyed this round up of my Salvatore Ferragamo invitations as much as I enjoyed drawing them!
Similar posts you may have missed:
I hope you've enjoyed this round up of my Salvatore Ferragamo invitations as much as I enjoyed drawing them!
Similar posts you may have missed:
- Vogue x Clinique Sketching Tour 2017
- Beverly Hills Bat-Mitzvah with Mindy Weiss
- Burberry | Semi-Custom Fashion Illustrations
Live Sketching at a Vogue Office Party
A few weeks back my friends at Vogue called to ask me to live sketch a party up in their offices. Now I've worked with Vogue countless times throughout the years illustrating events for their clients and partners but this time, sketching in Vogue's very own office, was a first!
Throughout the years I've been to Vogue's office many times, the first visit with shaking hands and my portfolio which I recounted in this post you may remember where I actually thought I was going to pass out in the lobby. But in all the years I've been working with my Vogue friends this was actually the first time I was asked to come to Vogue with all supplies and illustrate right there, live, in the Vogue office. And I have to admit it I was a little more nervous than my norm these days, but I shook it off pretty quickly once I was with the ladies and started sketching.
The party was a surprise for one of the Vogue staffers and having me there to live sketch was part of the surprise. Throughout the party I live-sketched everyone in their fabulous work wear. Normally one wouldn't think of an office party as a place to score sketch worthy looks but obviously the Vogue office was a sketching goldmine of one chic look after the next!
I had a great time and hope to work with my friends more in the coming months. Similar posts to check out of past years events we've come together for that I've highlighted here on Fabulous Doodles:
Throughout the years I've been to Vogue's office many times, the first visit with shaking hands and my portfolio which I recounted in this post you may remember where I actually thought I was going to pass out in the lobby. But in all the years I've been working with my Vogue friends this was actually the first time I was asked to come to Vogue with all supplies and illustrate right there, live, in the Vogue office. And I have to admit it I was a little more nervous than my norm these days, but I shook it off pretty quickly once I was with the ladies and started sketching.
The party was a surprise for one of the Vogue staffers and having me there to live sketch was part of the surprise. Throughout the party I live-sketched everyone in their fabulous work wear. Normally one wouldn't think of an office party as a place to score sketch worthy looks but obviously the Vogue office was a sketching goldmine of one chic look after the next!
I had a great time and hope to work with my friends more in the coming months. Similar posts to check out of past years events we've come together for that I've highlighted here on Fabulous Doodles:
Giveaway! Custom Illustrated Leather Clutch
1. LIKE this Instagram post & tag friends in comments. (The more friends tagged = more entires!)
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3. SIGN UP here for a chance to win!
The giveaway will run for one week and a random winner will be announced 48 hours after the giveaway closes. Good luck girls!
House of Cards | Final Season Fashion
House of Cards has long been the dramatic home to one of the best dressed characters to grace the small screen, Robin Wright as Claire Underwood. Last month I had the opportunity to preview the sixth and final season of House of Cards not once, but twice! As well as attend talks at the 92nd Street Y and The Wing with Wright, Michal Kelly, show-runner Melissa James and producer Frank Pugliese, pulling back the curtain as to what goes into making this monumental series. Wright's character dons the most pristine wardrobe that is not only tailored to perfection but also magnifies the characters flawless facade. I had the opportunity to ask some burning wardrobe questions about her flawless House of Cards wardrobe, designed by Kemala Harris, who as Melissa James says has “such an eye for not only a flawless wardrobe but such an understanding of character...with such attention to detail. So many of the dresses and stuff she’s [Claire] wearing, she wears with presidential cufflinks, which was entirely Kamala’s idea." She wanted to adapt the masculinity of presidents, and incorporate it into Claire's wardrobe. A wardrobe which is made up entirely of designer pieces that are altered and customized to strategically masculine-ize the character. Robin said jokingly, but not, that one of the things she's going to miss most from the show are the Christian Louboutins and Prada dresses. I sketched the character of Claire Underwood (shown above) in the uniform-esque suit she wears through much of episode one of season six. Even before the cast and crew talks as I watched the episode I was struck by how militaristic and commanding her bespoke suit was with its gold notions, taut fit, and modest cut.
Season 6 is quite a change from sexy styling of season 5, which I'd also roughly sketched about two years ago (shown above.) I can't wait for what the rest of this final season has in store for us wardrobe wise and in plot twists, with the countries first female President. Robin said "its gonna shock the shit out of you basically!" You can watch the whole 92Y talk (here on YouTube) to hear for yourself all the juicy details. If you do watch, (and this is slightly embarrassing but I'm clearly in awe of Robin and if you've come this far in the post perhaps you are as well.) anytime she looks down to the audience she was making eye contact with me! My friend and I were front row center and concluded that the guests on the stage couldn't see too far into the audience with intense spotlights on them so whenever she'd look down and out at the audience it was right as us! We kept elbowing each other in excitement and the entire cab ride home across town we discussed how charismatic and glowingly beautiful Robin Wright was. It was kind of hilarious that as two grown and heterosexual women we were completely fangirling out!
House of Cards season 6 premieres on Netflix tomorrow, Nov. 2nd, 2018! I'm just hoping I can make it last the weekend and not binge the whole season the first night. And last but not least, I hope to see you at the polls on November 6th. #VOTE
Similar posts to check out:
Team USA Closing Ceremony Designs by Ralph Lauren | PyeongChang
Here's a fun fashion illustration sneak peek of the Ralph Lauren designs Team USA will be wearing at tonights closing ceremony of the Olympic Winter Games in PyeongChang, South Korea. If you've been a long time reader of Fabulous Doodles you know I'm huge fan of illustrations from Ralph Lauren design team and this powerful pair are no different. The sketches convey movement and texture and are just the right amount of unfinished to look professional with a stylized and artsy air to them. I'm excited to see them come to life on the athletes tonight!
Have a look at past Ralph Lauren Olympic uniform sketches I've featured in the past:
NYDJ Curves Launch | Custom Illustrations
Fashion week kicked off for me by drawing over 30 custom fashion illustrations of influencers and models for the launch NYDJ's new Curves 360 collection in Los Angeles and New York. Guests were invited to preview of the collection at a brunch where my custom sketches were used as a custom place cards/gifts. I drew the illustrations prior the events digitally (on the iPad Pro in Pro Create app,) which if you've followed me a while you know is not my norm for custom projects such as this but it fit the bill for this concept. To highlight the new denim collection we decided to render only the jeans in full color with the rest of the illustration drawn as a black line drawing. I also wrote each guests name beside her sketch in the same pale pink as the NYDJ logo.
Being a curvy girl myself it was truly a fun project to work on, and I have to say I love the collection! Clients often gift me clothing and products to wear to events and represent the brands I'm illustrating for but being plus size its not usual that they even offer my size so I typically have to settle for accessories. These jeans however are available in sizes 00-28, fit me like a glove and honestly couldn't be more comfortable!
And I think I'm not alone in feeling this way. Unfortunately I was unable to attend the events due to a family loss but the outpouring of social media love and mentions was incredible. Everyone seemed to love their new NYDJ jeans and my custom sketches of them in them!
Similar posts you may have missed:
Featured by Moo: Inspiring Fashion Illustrator
I'm excited to share an interview and photoshoot I did with Moo, the company I have used to print my business cards and paper products for years! Moo sent a photographer from the UK to New York to photograph and interview me in my studio for their "Moosletter" and blog a few months ago. The feature has finally come out and the feedback from readers has truly been overwhelming filling my Instagram dms and email inbox with the loveliest notes from aspiring fashion illustrators and artists who've found my story to be inspiring. I have to admit it was nerve racking having someone photograph me in my studio but the feedback had been so heart warming and I hope to start sharing more of my studio and work life with you.
Being able to print a variety of my illustrations within one order of business cards and always have a "mini portfolio" on hand has been invaluable to me as a freelance artist. If you've yet to try Moo you can receive 20% off your first order with my friend referral link. In all honestly I couldn't recommend their products more. The luxe business cards are my personal favorite but I print my illustrations on their note cards, postcards, mini cards, and stickers.
Thank you for reading and encouraging me on this journey as a freelance fashion illustrator, and thank you Moo for the fabulous feature! I'm in seventh heaven to be highlighted by a brand I truly admire and have been a client of for years.
Related posts to check out:
Being able to print a variety of my illustrations within one order of business cards and always have a "mini portfolio" on hand has been invaluable to me as a freelance artist. If you've yet to try Moo you can receive 20% off your first order with my friend referral link. In all honestly I couldn't recommend their products more. The luxe business cards are my personal favorite but I print my illustrations on their note cards, postcards, mini cards, and stickers.
Related posts to check out:
Royal-ish Wedding | Pippa Middleton Bridal Sketch
Todays breaking news of the engagement of Prince Harry and Meghan Markle has me so excited that I took a look back at my past royal wedding inspired sketches and realized I've yet to share the sketch I did of royal-ish bride Pippa Middleton here on Fabulous Doodles. I drew this custom illustration back on her wedding day in May of this year. Sketched on the iPad with an Apple Pencil, which is not traditionally the medium I use for bridal sketches but I wanted to try something different. I used a pink base and drew her with predominantly white tools for a more stylized custom illustration look. I shared it on social and it was immediately picked up by other outlets, regramming and even published by Hello Magazine in an article titles Pippa Middleston and Kate Inspire Stunning Wedding Sketches!
This gown was quite the departure from the formfitting gown she wore as Maid of Honor for Will and Kate's wedding but of corse it suited her beautifully. Giles Deacon designed Pippa's sophisticated lace dress and I enjoyed putting my spin on the look. I can't wait to see and sketch what Meghan Markle wears to walk down the aisle to her prince!
Similar posts you may have missed:
This gown was quite the departure from the formfitting gown she wore as Maid of Honor for Will and Kate's wedding but of corse it suited her beautifully. Giles Deacon designed Pippa's sophisticated lace dress and I enjoyed putting my spin on the look. I can't wait to see and sketch what Meghan Markle wears to walk down the aisle to her prince!
Similar posts you may have missed:
- Television Debut (My illustrated dress prediction of Kate Middleton for the Nate Berkus Show)
- Kate Middleton Bridal Illustration
- Bridal Fashion Illustration Gift
Chanel Custom Fashion Illustrations
Similar posts to check out:
- Custom Sketching for Harry Winston
- Custom Fashion Illustrations | Fendi
- Vogue x Clinique Sketching Tour 2017
Bridal Fashion Illustration Gifts
Ballgowns have always topped my list of favorite silhouettes to render and I especially loved Sara's vintage gown (shown above.) Photographs showed her lifting her skirt and tossing her long bouncing hair, which really reminded me of Belle and made the sketch have an overall Disney princess feel, in the best possible way! With Sean's illustration (shown below) it was all about showing off the favorite feature of her dress, the dramatic low cut lace back. To highlight this feature I went with a flirty pose, drawing her glancing over one shoulder which was a fun change from the traditional bridal illustration.
And last but certainly not least is Caity (shown above) who wore an intricate lace bodice with a sweetheart neckline, dainty embellished belt and full skirt of soft etherial layers of chiffon. All three of these bridal illustrations were a pleasant change and so enjoyable to work on. I'm currently accepting bridal commissions through my two Etsy shops Brooklit and Brooklit Bride as well as IfOnly.
For more of my custom bridal illustrations check out these previous posts:
Met Gala 2017 Inspired Fashion Illustrations
The next illustration is Hailey Baldwin in a Carolina Herrera ballerina ensemble with-a-twist. I loved the subtle color change within the tiers of the tulle skirt, and the delicate architectural seams of her crop top. Keeping the hair pulled up and back with a birdcage veil was lovely finishing touch. And last but not least is Kate Hudson in Stella McCartney. This look was the not the most on theme but it wasn't completely off, with a dramatic one-sleeve and modern top knot hair that was a nod to Asian costume. In all honestly this asymmetrical silk gown was a fun one to draw, as I love to render highlights and shadows of silk. It also fit in well with the two other illustrations which were bigger and more dramatic silhouettes.
I wasn't feeling great the night of this years gala, so decided to go with a more simplified and stylized effect, drawing with an Apple Pencil on the iPad pro in leu of my traditional illustration tools, all while watching in bed! I kept the sketches cohesive all on a pink background and illustrated in only graphite gray, pink and white. Its nice to switch it up sometimes and try new things!
Similar posts to check out:
92Y Fashion Illustration Class
This summer I'm heading to the Upper East Side to teach fashion illustration to 11-14 year olds at the acclaimed 92nd Street Y and registration is now open! I'm excited, and to be honest a little nervous. Although I've taught before, at Joe Zee's fashion camp in the Hamptons as well as private tutored high schooler seniors prepping for fashion college applications and art tests, this will be the most I've taught and need to prepare at one time. But I'm really excited to work with this particular age group and teach them fashion illustration basics, figure drawing from a live-model, fabric rendering and fashion design while encouraging them to be fearlessly creative.
Check out the 92Y website for more details on my summer class and to register. Space is limited.
(Shown above: Illustration for Chloe by Design, the young adult book series I illustrated and a snapshot of my 92Y classroom!)
Similar past posts to check out:
92Y Fashion Illustration for 11-14 yrs
1395 Lexington Ave, 3rd Fl.
July 24th - 28th 2017
Price: $595.00
Check out the 92Y website for more details on my summer class and to register. Space is limited.
(Shown above: Illustration for Chloe by Design, the young adult book series I illustrated and a snapshot of my 92Y classroom!)
Similar past posts to check out:
Last Two Stops | Vogue x Clinique Sketch Tour 2017
New York City
Sephora Times Sq.
Friday, March 24th
5:00 PM - 7:00 PM
1500 Broadway
Charlotte, NC
Belk Southpark
Saturday, March 25th
10:00 AM - 12:00 PM
Recent post you may have missed:
Gotham: Custom Sketch Shopping Event | Press
In addition to the Lands' End team guests included Gotham Editor-In-Chief Samantha Yanks (shown above, bottom right) who's daughter you may remember I previously sketched and Publisher Lynn Scotti Kassar (bottom left.) It was a wonderful event with quite a chic crowd that resulted in fun fashion illustrations the guests adored. Its always exciting to see my work in print but as a born and bred New Yorker, to have it appear in Gotham is truly a proud pinch-me moment!
(Photography by Mark Sagliocco for Getty, in magazine page and photo bottom left.)
Previous posts to check out:
- Party Sketching for Gotham Magazine & Lands' End
- Custom Fashion Illustrations | Fendi
- Gap Fashion Illustration for InStyle Party
Vogue x Clinique | Live-Sketching Invitation NYC
Lord & Taylor
Thursday, Feb. 23rd.
5:00 - 7:00 pm
424 Fifth Avenue
New York, NY 10018
If you can't make it tomorrow there will be one more NYC tour date coming up in late March! I'll share the invite and details as soon as I have them. Also on the calendar is Charlotte, North Carolina!
Similar posts to check out:
Vogue x Clinique Live-Sketching Event | Saks
The next stop on my Vogue x Clinique sketching tour is my home, New York, NY! This Thursday I'll be live-sketching custom fashion illustrations at Saks Fifth Avenue with Vogue and Clinique. Joining me at this event is my friend and fellow blogger Lisa of Mind Body Swag! We're celebrating the Clinique Crayola limited edition lipsticks so I of course, I'm incorporating crayons into my sketches! To my surprise the crayons have lent themselves well to fashion illustrations over the past few weeks events and actually really work nicely in shading elements like fur and short hair, both shown above in this weeks invite. The look I drew here is inspired by DVF's latest collection, shown two days ago at NYFW.
Hope to see some of you there, but don't fret if you can't make it as more dates are coming soon! Check out similar events I've featured on Fabulous Doodles:
Saks Fifth Avenue Flagship
611 Fifth Ave.
Thursday, Feb. 16th
5:00 - 7:00
Hope to see some of you there, but don't fret if you can't make it as more dates are coming soon! Check out similar events I've featured on Fabulous Doodles:
Vogue x Clinique Fashion Illustration Tour 2017
Today I'm off to Texas because the tour kicks off this Saturday down in Dallas. And next week I'll be live-sketching in Houston, Michigan, and Los Angeles. It will be 8 stops in all this time around, but in the past they've been known to add a stop or two, so you never know! As of now, I have details for the first 4:
Dallas, TX
Saturday, January 28
12:00 - 2:00 PM
Dillard's Northpark
8687 N. Central Expressway
214-373-7000 ext. 5023
Houston, TX
Thursday, February 2nd
12:00 - 2:00 PM
Macy's Memorial
900 Memorial City Mall
Troy, MI
Friday, February 3
1:00 - 3:00 PM
Macy's Somerset
2750 W Big Beaver Road
Torrance, CA
Saturday, February 4
1:00 - 3:00 PM
Macy's Del Amo
21600 Hawthorne Blvd
Torrance, CA
Saturday, February 4
1:00 - 3:00 PM
Macy's Del Amo
21600 Hawthorne Blvd
Four more events will be announced in the coming weeks, so stay tuned! If you're not familiar with my Vogue x Clinique sketching tours you can see a bunch of sketches and photos from previous years in these links:
- Vogue & Clinique Sketching Tour Throwback
- Sketching for Vogue & Clinique in NYC & Seattle
- Sketching Tour Dates Vogue & Clinique
Women's March Illustration
This weekend I proudly attended the Women's March in NYC. It was a surreal experience and I'm excited to keep the momentum going starting with sharing my march inspired illustrations! It was incredible to come together with millions of like-minded people around the globe (current estimate is 5 million marchers spanning all continents!) to peacefully march and voice our outrage over the new administration and their hateful rhetoric towards women, survivors of sexual assault, LGBTQ, Jews, Muslims, Mexicans, and people with disabilities. For weeks leading up to the march I thought about sketch ideas I could post to my Instagram on the big day, and even in the early morning hours the day of the march I was experimenting with new concepts. I chose to post a sketch-in-progress video of female silhouettes all marching in a variety of skin tones (see video below.) Throughout the weekend people not only "liked" it but private messaged me, commented and tweeted asking if a print of the illustration would be available, and I'm happy to share today that it is!
The official Women's March organizers have arranged a call to action titled 10 Actions for the First 100 Days and the first two actions are to send a postcard and reach out to your local representatives in the senate and congress to "pour your heart out on any issue that you care about, whether it's ending gender based violence, reproductive rights and women's health, civil right's, immigrant rights, religious freedom, environmental rights or anything else." They've made it easy by including a search bar on the site for your zipcode, and with one simple click you can view your representatives mailing addresses. So I turned my Women's March illustration into 5"x7" postcards for you to do just that! I also added it to the Etsy shop as an art print, available in all sizes (see below.) I intend to donate proceeds from the sale of these cards and prints to Planned Parenthood.
And last but not least, since this was requested as well, I turned the illustration into a Women's March patterned phone case! The background of the pattern is clear so the color of your actual phone will show through varying the appearance of the multicultural marching women. It could be a fun daily reminder of this historic march, that we're stronger together and the future is female! You know I could go on and on with these motivational phrases, but I'm sure you get the gist. ;)
Clearly the Women's March invigorated me and it feels good to feel good for a change. And to feel that change is possible if we band together. I'm also so excited for these new items and what they represent and to donate proceeds to such an important organization for women thats come under attack makes it all the better! Did you march? If so where? Are you too feeling as pumped as I am?!?
Past posts you may enjoy:
And last but not least, since this was requested as well, I turned the illustration into a Women's March patterned phone case! The background of the pattern is clear so the color of your actual phone will show through varying the appearance of the multicultural marching women. It could be a fun daily reminder of this historic march, that we're stronger together and the future is female! You know I could go on and on with these motivational phrases, but I'm sure you get the gist. ;)
Clearly the Women's March invigorated me and it feels good to feel good for a change. And to feel that change is possible if we band together. I'm also so excited for these new items and what they represent and to donate proceeds to such an important organization for women thats come under attack makes it all the better! Did you march? If so where? Are you too feeling as pumped as I am?!?
Past posts you may enjoy:
- Vogue & Clinique Sketching Tour Throwback
- Honest x Laduree | Apple Pencil Party Sketching
- New Illustrated Books | Chloe by Design Vol. 3
New Year, New Goals!
Happy [belated] New Year everyone! Last year was a rough one all around but I'm going to try and turn it around in 2017 and thought I'd share my work related goals with you, since sharing something can be motivation to stick to it, plus they may help some of you as well.
1- Blog! I've been blogging here on Fabulous Doodles nearly 8 years now! Its unbelievable how time flies. When I started it was only meant to be a marketing tool for my then "new" side business selling prints of my fashion illustrations on Etsy when not working my corporate 9-to-5 as a designer for Hearst Magazines. Well, the recession happened, one custom illustration turned to many, as did one live-illustrating gig and now I'm a full-time fashion illustrator with a blog going on 8 years. A few days ago I was looking for an old post and couldn't believe what I saw on the blog sidebar archive. All my posts are listed there by year and for 2016 I only posted 19 times compared to the early years of posting 80+! So that being said, my first goal is to blog more! Blogging is tough, and time consuming but I need to make it more of a priority. My issue has been its permanence and my perfectionist tendencies. Due to this, posts often take hours of photo editing, photoshopping the layout, and writing and rewriting. Often times I work on posts for hours only to never hit the daunting publish button! (In full disclosure here this post is one of them! I originally wrote it just after New Years and only now finishing and publishing it 2 weeks later.) I have to stop getting in my own way and just do it already! The problem is in recent years social media has become so prevalent and easy that posting to Instagram, Snapchat, Facebook and Twitter have almost replaced the blog. But I have so many client projects and events I've worked on over the past few years that I wish I shared and were here to reference. Blog posts also serve as a powerful marketing tool and expose my work to readers and potential clients who possibly wouldn't have found me otherwise. For example the last post I wrote was about live sketching a bat-mitzvah and I've had countless inquiries since posting it and even booked two new ones for coming weeks. My blogging laziness has to stop and in 2017 I'm going to turn it around and just do it!
2- Take more classes and workshops. I recently took a calligraphy workshop and it was wonderful. (Check out the fancy new calligraphy pen I learned to use above on the left!) I love learning new creative things and improving upon my skills. This year I want to delve into learning by taking workshops and classes in more areas that interest and possibly scare me. I often receive emails asking how to become a fashion illustrator or how to improve their sketches and I always tell people that taking a class, even if only related, like figure drawing or portraits, will only help you and improve your work! Speaking of, I want to take a portrait class to better my ability to capture peoples faces when I'm live-sketching parties and brand events. I also want to improve my digital drawing abilities, take a cooking class or two and maybe even a business or communication course. A few weeks ago I decorated a cookie monster themed cake for a friends 2 year old son's birthday and shared it on social media. I was reminded that back in high school my best friend and I enrolled in a series of cake decorating workshops and loved them! We used to make ourselves cakes that simply said Happy Tuesday to practice our icing techniques. I miss that. Being creative in other areas than what is now my job.
3- Hire experts to help me in areas I don't excel. Being a freelance artist is hard and building my business is challenging. As a freelancer your income is not set and you never really know what your income will be form month to month that it makes it hard to invest and spend on something that could seem like a luxury. There are so many areas I've wanted to improve upon though, and I although I try and figure things out on my own and try to do everything myself its time I took steps and hired people who actually do these things for a living. It's an investment in my business and well worth the cost. Its time! A few examples I've been considering and need to hop on in 2017: hiring a graphic designer and web developer to build a website because although the blog has been wonderful I need to expand and have needed to for some time now. Also a financial manager to help me organize my finances, and possibly a public relations person to try and get me onto some of those "best illustrator" lists I see often but sadly have yet to appear on even though I continually work with top publications.
4- Go after the gigs! Thus far in my freelance fashion illustration career nearly all the work I've had found me, not visa versa. Clients, collaborations, licensing deals, etc, almost all have come about because they approached me. I need to focus on where I want to be and who I want to work with more moving forward. I know many other bloggers who pitch potential clients and press and I need to not be afraid and start doing the same. I need to compile a client list and start reaching out to previous clients to check in, see if they have any potential collaboration opportunities on the horizon and even pitch concepts on how we can work together. I also want to start a newsletter with monthly, or at least seasonal updates to all my clients and customers.
5- Grow my social following. This is an eye roller, I know. Everyone who blogs and uses Instagram for business purposes wants to grow their numbers. I'm currently at 21k Instagram followers which may seem huge, but when compared to fellow fashion illustrators, some of whom started blogging the same time as I, it's seriously small potatoes. I haven't been "featured" by Instagram which is the main problem and since they changed their algorithm and everyones views and engagement has dropped I fear its too late now. That being said I look at my Instagram feed and my top posts of last year (shown above) and I'm proud of my work and photos. I'm also proud that I have never bought followers, sold out, or gained likes because of nearly naked photos of myself. All 21k+ followers are real people who follow me for my talent and not a paid for illusion, as I've learned over and over again many others have done. All I can do here is continue to try my best and post what I'm proud of. Last year one of my posts went semi-viral (image on top left) with over 142k views, so maybe this year instead of one post, my whole following will blow up! (Fingers crossed;)
These are just a few of my goals and of couse if I were to get personal the list would be at least double in size, but it's a start and I'm proud of myself for not only writing it down but posting it! (Check mark next to number 1!) The world seems to be going a little nuts these days and who knows whats ahead in the coming year but at least I have control over where I want to focus my attention and business. How about you, what are you business goals? And anyone in the NY area have any amazing classes or workshops to recommend because I would love to hear about them!
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