Gap Fashion Illustrations for InStyle Party

Two weeks ago I was hired to create some fashion illustrations for an event with Gap and InStyle magazine! Being a huge fan of both powerhouse brands I was thrilled to be given the opportunity to sketch for them. 
The project involved two parts, first I had to create sketches in advance of the party that would be scaled up and printed out as posters to adorn the interactive art wall/step and repeat that guests would see when they arrived at the NYC flagship store event. The second part was, while everyone was mingling, I live sketched the event hosts; Kimberly Pesch of Eat.Sleep.Wear (shown with her sketch below), Christine Cameron of My Style Pill and DJ Harley Viera Newton
All the Gap fashion illustrations shown throughout this post were inspired by the "Outfit's We Love" spotlighted on They're a bright mix of cozy and luxe layers styled with plaids, stripes and colorful basics. Throughout the event I live sketched the three hosts who were decked out in head to toe Gap looks as well. As each sketch was completed it was added to the art wall so guests could take a look and snap some pics. 
This was such a great evening with such positive feedback from all the guests including my [possibly bias] little brother and 90 year old grandma, the fabulous hosts as well as the teams from InStyle and Gap! It really was such a fun event to be a part of and I'm excited to share the sketches and photos. 

(Photo's by Gap and InStyle, Illustrations by Brooke Hagel) 

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Really, really really great sketches!


Really, Really, really great sketches! Love the one of the sweater/plaid and grey pants!

Leila Vereta said...

Amazing work you do!

Sarah Willoughby said...

I work for gap and i must say, you are sooo inspiring and i love these sketches :)

Brooke said...

Thank you!!!