Sociologie Wines {Fashion Illustration Wine Bottles}

This time last year I was contacted by the lovely creator of Sociologie Wine about illustrating some fashionable girls to compliment the flavors of her new wine collection. Lots of ideas were discussed and many emails, phone calls and pins exchanged. Well, I'm thrilled to say that it has been nearly one year and Sociologie Wines with Brooke Hagel illustrations on each bottle has launched and are now on store shelves nation wide!
These wine sipping fashion illustrations were such an enjoyable project and wonderful collaborative process. We discussed at length the flavor profiles of each wine and came up with personalities and social settings for each. We also decided to stylize the sketches by having the clothing and accessories fully rendered in color, which put more of the focus on the fashion while leaving the girl as a line drawn sketch, without any skin tone or hair color, to appeal to a wider variety of women regardless of ethnicity.

We collaborated on the outfits, colors, and overall look of each girl to enhance her unique flavor profile. Blushing Rose (personally my favorite Sociologie girl) is a light pink floral sangria, ideal for sipping throughout a party, perhaps a summer birthday soiree or afternoon shower. We put her in a party-ready flirty short pink dress, with delicate roses in her hair and gold accessories.
The Berry Red Sangria girl is little more risqué, she's a classic all-American girl but has edge. The kind of girl who see's a stunning gold sequined skirt and pairs it with a chambray shirt, chunky leather belt and her grandma Sally's pearls. And last but not least there's the wild White Citrus girl with her bright lemon yellow peplum dress, bold green bow heels and voluminous layers of textured curls.
These are the first three wines to launch the Sociologie brand but more are currently in the works and I can't wait to start sketching new girls for them. Its always a thrill to see my sketches on products but these have been particularly cool and exciting. It was such a pleasure to work with Amy of Sociologie, I'm so proud of the results and so excited for her and her growing business.

Hilarity for Charity {Fashion Package}

Seth Rogen's second annual Hilarity for Charity party benefiting the Alzheimer's Association, raising money and awareness among a younger generation is tomorrow night in Los Angeles and one of my custom illustrations is up for grabs! Not only will this star studded event be filled with funny people like Seth and his hilarious friends, and the musical stylings of the Backstreet Boys, guests will also have the opportunity to bid on a fabulous fashion pack including a custom fashion illustration or custom bridal illustration from moi, a day of personal styling by the Rachel Zoe, leather bags by Jodi Been and Rebecca Minkoff, jewelry by Alexis Bittar and much more, with all proceeds benefiting this great cause thats so near and dear to our families hearts. Even if you can't go to the show, you can still check out the Hilarity for Charity site and make a donation.

Brooklit Fashion Illustration iPhone Covers {New}

Exciting new product news today, I've just launched in my Brooklit Etsy shop fashion illustration iPhone covers! The iPhone covers feature a collection of my most popular sketches (and a new favorite posted on Fabulous Doodles a few ago.) The covers are all white plastic, hard cases which easily snap onto any iPhone 4/4s with the illustrations clearly printed on the back. Shown above is "Lively Leopard," a sketch I drew for a Fabulous Doodles tutorial post about illustrating leopard. I have her on some of my business cards, she's a constant favorite, and was must have in this collection.
The next print in the iPhone cover collection is Miriam (shown above,) one of my personal favorites as well as a best seller in the shop. In all white with a big floppy black sun hat, she's uber minimal and effortlessly chic.
The next cover features the new illustration I shared a few weeks ago and am a little obsessed with! (Inspired by this photo of Olivia Palermo from my She's A Sketch Pin board.) The original drawing was illustrated on brown craft paper so it has a great tan linen-looking background. Her shinny hair, bold striped top and rosy cheeks really pop and compliment the background color.
And last but not least is Brooklyn Ballerina, a constant best seller in the shop and another personal favorite. I've had this one on my phone ever since receiving the first samples about two weeks ago. She's been a huge hit in person, on Instagram, and even caused a little stir at the Vogue Magazine offices when I stopped by last week!

All four new iPhone cover designs are available in limited quantities in my Brooklit Etsy shop.

Branding Sketches for The Stylish One

Here are some fun new back-view head shots I illustrated for Boston based writer and wardrobe and bridal stylist Julie Digiovine of The Stylish One. Julie's previous branding included the back high bun, but although Julie is also a brunette, she told me she rarely ever wears her hair up. I wanted the artwork to resonate with her so I whipped up two rough sketches, one of her recognizable bun logo and another resembling her hair down, as she wears it. Well Julie liked them so much she decided to incorporate and trademark both fashion illustrations into her branding and site remodel!

Julie was absolute pleasure to work with, I wish all my custom client commissions were as easy breezy as working with The Stylish One.

Remembering Lilly Pulitzer

Sadly fashion designer Lilly Pulitzer, known for her preppy bright prints passed away this morning. I wanted to post this sketch I found from the cover of a resort/spring '95 Lilly catalogue as little tribute. Lilly left quite a colorful mark on the world and I'm sure the approaching summer season will have coastlines and cocktail parties be filled with Lilly Pulitzer clad ladies.  

(Illustration: Lilly Pulitzer ®)

Live-Sketching in Beverly Hills for Vogue Eyewear

Live fashion sketching for events and private parties is always a fun day of work, but flying out to LA to sketch in a Beverly Hills mansion with Eva Mendes hosting a sunset soiree, beyond. Last week I posted the sketches I drew of Eva before the Luxottica Vogue Eyewear party that were used throughout the event space. Today I wanted to share some of the live sketches I did of party guests during the event. The first sketch of which is my fabulous cousin, the talented actress and writer Lauren Miller (shown above).
This event was a little different from my previous party drawings. Guests here were invited to pick their favorite style of Vogue Eyewear to try on, model for me, and get sketched. Everyone was so excited about their sketches, and their glasses, it really was such a lovely crowd. Included in which was my very first maternity fashion illustration (above)! She was such a doll and so excited to be the subject of my very first preggers sketch.
The biggest personal highlight for me was that my California friends and family came, none of which had been to an event I've live-sketched at since until now have all been on the east coast. It was so nice of Luxottica to give me some invites and amazing to see so many familiar faces at one of my live illustrating events. Thank you Mom for flying down from San Fran and Lauren, Kim, Jodi and Scott for coming and supporting me! The whole trip was fantastic and hopefully it's the first of many more to come. (Because even thought it's such a un-New Yorker thing to say, I love LA!)

For questions about my live-sketching or if you're interested in rates for a corporate events or private parties you can email me at