NYDJ Curves Launch | Custom Illustrations



Fashion week kicked off for me by drawing over 30 custom fashion illustrations of influencers and models for the launch NYDJ's new Curves 360 collection in Los Angeles and New York. Guests were invited to preview of the collection at a brunch where my custom sketches were used as a custom place cards/gifts. I drew the illustrations prior the events digitally (on the iPad Pro in Pro Create app,) which if you've followed me a while you know is not my norm for custom projects such as this but it fit the bill for this concept. To highlight the new denim collection we decided to render only the jeans in full color with the rest of the illustration drawn as a black line drawing. I also wrote each guests name beside her sketch in the same pale pink as the NYDJ logo.
Being a curvy girl myself it was truly a fun project to work on, and I have to say I love the collection! Clients often gift me clothing and products to wear to events and represent the brands I'm illustrating for but being plus size its not usual that they even offer my size so I typically have to settle for accessories. These jeans however are available in sizes 00-28, fit me like a glove and honestly couldn't be more comfortable!

And I think I'm not alone in feeling this way. Unfortunately I was unable to attend the events due to a family loss but the outpouring of social media love and mentions was incredible. Everyone seemed to love their new NYDJ jeans and my custom sketches of them in them! 

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