Inside the Sketchbook: Club Monaco

I happen to live a few blocks away from a Club Monaco store that I pass by multiple times everyday. The window displays and merchandising are always superb but this week they literally stopped me in my tracks. The entire window consists of fashion illustrations that look like they're ripped right from a designers sketchbook! The first time I walked by was evening and the store was closed so I had to settle for taking some pictures and letting my mind wander; are they student work, are they the interns, or are they from the Club Monaco design team?
Well I went back during store hours, spoke with the manager, and after she did a little research she called me with the answer! All the illustrations are by one woman: Caroline Belhumeur, Club Monaco's Vice President of Women's Design Apparel and Accessories.
I adore Caroline's technique and the way she uses simple contouring without loosing any design details. I also love that the croquis are so well-styled and complete with glasses, handbags, and even jewelry. The original illustrations can be seen in the 57th street store and all the other stores display copies. I absolutely love this concept for store displays. You get to see how the designer intended for the clothing to look, get styling ideas, and see the fabulous fashion illustrations that started it all.
These sketches inspire me to pick up my sketchbook and a pencil and let the idea's flow. Lately my sketches are solely for clients and have a distinct direction, such as a "profile of a bride." Its hard sometimes to make time for sketching for the sake of sketching.

Thank you Shannon, for using your investigation skills and helping me out!

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Marie said...

Interesting post, thanks!

A.Lara said...

Nice Find!!! =D


these are amazing, come follow and vote xo

Ruly Muse said...

Last week I was in soho and I passed by the Monaco store, and I usullay don't stop and look at the window display when I'm walking, but this time I did.... I love the sketches, they looks so interesting and I also though it was a great idea to sketch out the outfits you can find at the store.