Syms & Filene's Basement Project

About two months ago I was approached by a branding group to sketch fashion illustrations for a new re-branding proposal for discount chain stores Syms and Filene's Basement. They commissioned me to draw some simple line illustrations to be used in ad mock-ups for their proposal presentation.
Normally I'd feel uncomfortable sharing conceptual artwork that never made it to print but since the retail giant announced that they were filling Chapter-11 and would be closing all their stores I thought I would share a few examples from the project with you.
I grew up making frequent trips to Filene's Basement with my mom and I'm sad to see them close, although it was a thrill to work on this little project for them before they bid adieu.

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