Shiseido Beauty Illustrations



I teamed up with Shiseido to create custom illustrations for "Light My Story," Shiseido's social media campaign. The concept was over a few months to share the Shiseido story through illustrations, photos and art by various luminaries and in return have people share moments from their lives, and they're stories. Shiseido is 140 year old company, with quite a rich history and scope. The theme of the illustrations I was asked to create were: behind the scenes of New York Fashion Week (show above,) a woman accessorizing with her pearls and pearl infused face cream, a chemist mixing new products, and a woman being pampered with a Shiseido facial.
The intention behind the woman depicted within this set of illustrations was to have her ethnicity appear to be half Caucasian and half Japanese as Shisedio is a Japanese brand rich in Japanese traditions. She's to reflect a strong, healthy, traditional and beautiful woman, not overly trendy or made up. I even had to remove some accessories and makeup from the sketches throughout the sketch phase of the custom illustration process.
Over the past few weeks these illustrations have been shared by Shiseido and today was the final one, the chemist (shown below.) It was a unique project to work on and I really enjoyed learning about their brand and trying some of their incredible products. I now use one daily actually, the Power Infusing Concentrate Serum. Its one step in the many steps of the Shiseido facial process (shown above,) which layers products and steps similar to a Japanese tea ceremony.
Hope you enjoyed these beauty illustrations as much as I enjoyed illustrating them. For similar posts you may have missed check out:

Leave a Comment

Tonya L said...

I love them all but the chemist is my favorite. I admire smart & fashionable women & you captured it there. How cool would it be to do a series of girls in "geeky" careers but still ate naturally beautiful?!

Brooke Hagel said...

@Tonya, Thank you! I actually like the vanity one best. A friend and I have toyed with an illustrated book idea like that for years now! Maybe I'll add the chemist here to the mix.